I founded Allurely in high school in Hamden, Connecticut, driven by a passion for helping salons grow. My interest in the beauty industry sparked when I noticed how much my friends and I , even being guys, were spending to look our best. Whether it was hair products or haircuts, we were all investing in our appearance—but I realized that many salons weren’t taking full advantage of this demand. I saw an opportunity to help salons attract more clients and knew I could make a real impact.

That’s why I created Allurely —to give salon owners, suite owners, and independent stylists the tools they need to fill their schedules and grow their brands effortlessly. Over time, I’ve built a system that combines targeted advertising, stunning websites, and hands-free social media management to deliver real results.